“Book Marketing” is the common problem among all the self published Authors. They say; “If we spend too much time on Book Marketing, when will we write?”
Are you also one of those who feels the same? Book Marketing can be overwhelming, making us put it off altogether or maybe some other time.
When broken down into bits and pieces, a big goal looks doable and achievable.
So, I thought I would share some quick Book Marketing activities that are quick and less time-consuming. Let’s get straight to the point:
- Explore hashtags. Research various keywords that your ideal reader would use to find your book. For example, #healthbooks, #novels or #mysterybooks. More and more suggestions will be offered when you search these hashtags. Please make a list of the hashtags and use them in your social media posts or like and comment on posts that use those hashtags. This way, your audience and engagements will grow!
- Update your social media profile. Your profile is the first impression people have of you in this digital era. Make sure your profile page is filled in correctly and updated. All the necessary sections are correct and tell people why they should follow you. Avoid vague information and any complicated jargon.
- Make your 30-second introduction pitch. You need to write and rehearse your introduction pitch. When someone asks about you or your book, don’t beat around the bush saying, “Well, it’s kind of complicated…”. In this case, you’re missing an opportunity. Focus on a few keywords and craft your pitch around that.
- Imagine your Reader. If I ask you to close your eyes and think about the person reading your book, how would you describe them? What would that person look like? Where do they live? What are their hobbies? What is their age? What do they do for a living? If you can answer these minute details… bingo! You are on the right track.
- Press Like and comment buttons. Simply liking or leaving a short comment on other people’s posts will increase your visibility among people who share the same interests as you. This could be your fellow authors’ posts, your fans, or potential fans that use specific hashtags.
- Think about various newsletter incentive ideas. Having readers subscribe to your newsletter is the best way to grow your audience and create visibility. Brainstorm about multiple ways to get your prospective readers to sign up for your newsletter.
- Create your website. Having a website is like having your digital. Add your bio, images, offerings, courses, book sneaks peek etc.
- Get Amazon reviews. Getting reviews on your book can be a daunting task. You can put it forward in this way” If you liked the book, I’d love for you to leave a review.
- Connect to Author’s community. Tapping into other writers and creating relationships with them is a fantastic way to get the support you need and expand your audience. Take some time to look at groups you can join.
- Understand your website analytics. It is essential to know: where your traffic is coming from. Is it coming from Facebook? Instagram? Twitter? Google? This will give you insight into where you should spend more time online. If most of your traffic is coming from Instagram, but no one is coming from Twitter – spend more time on Instagram!
- Brainstorm blog topics. Think about your ideal reader. What sparks their interest? What details or insight could you share about your new book? Brainstorm topics you could write about.
- Reach out to a reader. If you have an active reader on your social media accounts, on your newsletter list, or leave comments on your blog, reach out to them and thank them for their support. This simple act of kindness goes a long way!
- Research what others are doing outside of the book publishing world. We often get pigeonholed and only look at what other authors are doing online. But I want to encourage you to look at other industries and get inspiration from designers, mom bloggers, musicians, interior designers, filmmakers, companies you admire, etc. Take note of what styles or colours you respond to, what kinds of pictures you’re drawn to, etc. It’s a great way to get an idea of what type of approach you can take online to stand out in the publishing world.
- Create monthly Planner: Design a monthly road map of activities that you would like to accomplish, make a to-do list and assign each task to a day and time throughout the month. Schedule it, so it gets done!
- Update your Author’s’s Page on Amazon. Make sure your Author’s page has the updated and accurate information. Connecting your blog feed, adding a video is an excellent way for readers to get to know more about your other books and make a better connection.
And if you don’t have an author page, create one as soon as possible!
Consistency is the key. Adopt these simple practices and you will see results soon..
About the Author
Manika Singh is #1 Amazon Bestselling author and co-author of 4 books (Decoding Fitness, Decoding Intermittent Fasting, Chakra Entrepreneur and 7 Technology Tools for Growth Hacking). She has a Masters Degree in Business Management and have worked with multinational companies like Kingfisher Airlines, Mafoi management Services, iResearch International Services in the Human Resource department. Currently she is CEO of Wings Publication and Founder of Indian Authors Association https://www.facebook.com/groups/indianauthorsassociation. Being a visionary she has created a platform for all the Authors where necessary training can be provided to Write, Publish and Market their books http://www.wingspublication.com