Social Media is a platform to build connections. Connections cannot be build in a day or two. It needs constant time and effort. For Book Marketing, social media plays an important role.
People who are unfamiliar with your books may sometimes follow you on social media. This might be because you’ve connected with other people they follow on social media or might be because you have a profile for being a friendly person to follow on social media.
Whatever may be the reason, you have to put in efforts to make your followers become your fan and read your books.
Lets see how to make your followers on social media buy your book:
Make a Plan
One of the most important things you can do on social media is to post with aim. It’s not as simple as posting something and hoping people will notice it. It’s all about directing individuals in the direction you want them to go.
This is what you can plan :
Connect on Social Media >Post Blog/Videos> Let your connections signup for newsletters > sell through newsletter.
Your newsletter subscribers are your genuine fans, not your social media followers. The follow button can be pressed by anyone. Your newsletter subscribers have you as their focus,pay attention to you and they are actually interested to learn from you and grow. Selling to an engaged and interested audience – which your email subscribers are – is considerably easier and productive.
Make excellent Content
Anything we post on social media, our blog, our podcast, videos, free downloads, and so on is considered as content. Knowing your potential reader is critical in creating outstanding content. You can generate quality content that is relevant to them if you are aware of their likes and dislikes.
This is applicable for both fiction and nonfiction authors.
Creating blog/podcast/video postings that you know will be appealing to your ideal reader will inspire them to click on your website to read/listen/watch more.
Your content is the key to converting potential buyers into real buyers. Don’t underestimate the value of high-quality content that speaks to your target reader.Everything in your book promotion system revolves around it.
Grab Their Attention
You’ll want to invite people to join your email list ,once they’ve seen the fantastic information you share and they have come to know you. Offering an incentive is one of the most effective methods to do so.
Giving a very good incentive encourages the people to subscribe to your newsletter who are your target audience.
An incentive does not have to be costly or sophisticated; in fact, the simpler the better. This provides your target audience with additional value, special knowledge, and enthusiasm to join your online community.
Pitch your Idea
Now that you know your target audience are engaged and you have their attention, your book is all set to sell.
The best part about guiding individuals through this approach is knowing you’ve added value along the way. You’ve provided excellent content, demonstrated attention and care,and are now ready to close the deal.
Do you see how this would be more appealing than seeing a stranger’s “BUY MY BOOK” post on social media? It makes a huge difference!.
It’s important to remember that newsletters are about strengthening and expanding your relationship with your readers. Your core audience is made up of the names and email addresses you’re gathering. Don’t get hooked up with the number of subscribers; we all started with a smaller mailing list. But keep going.
The best part is that this method prepares you for every book you write. This list and process will help you improve your career, not just a number of Likes and followers on social media.
Manika Singh is #1 Amazon Bestselling author and co-author of 4 books (Decoding Fitness, Decoding Intermittent Fasting, Chakra Entrepreneur and 7 Technology Tools for Growth Hacking). She has a Masters Degree in Business Management and have worked with multinational companies like Kingfisher Airlines, Mafoi management Services, iResearch International Services in the Human Resource department. Currently she is CEO of Wings Publication and Founder of Indian Authors Association https://www.facebook.com/groups/indianauthorsassociation. Being a visionary she has created a platform for all the Authors where necessary training can be provided to Write, Publish and Market their books http://www.wingspublication.com